It hasn’t even hit post-production and the promotional tie in agreements have already started.  I guess this is the norm in Hollywood, but I hope they don’t make me sick of the movie before it premiers.  I already think it is going to suffer the “Star Wars” syndrome of not being able to live up to the expectations of the fans (I still think the first movie was the best and the others were kinda lame– liked them, but didn’t love them).

Variety is reporting on the product tie-ins that are already underway with Burger King, Mars, and Hallmark.

http://www.variety.com/article/VR1117967127.html?categoryid=13&cs=1 

Tags: movies //